Definitions

Bounce Rate
Bounce rate is the number of people who left a site from the entrance page divided by the total number of unique visits. In other words, if a person leaves without visiting other pages then it’s considered a bounce.
Citation flow
Citation Flow is a ranking developed by Majestic SEO which predicts how influential a URL might be, based on how many sites link to it.
Domain authority
Domain Authority (DA) is a search engine ranking score developed by Moz that predicts how well a website will rank on search engine result pages (SERPs).
Google suggest
Google’s algorithm attempts to suggest the best-matching search queries for the entered term. Suggested keywords appear under the search box.
Growth hacking
Utilizing analytical thinking, product engineering and creativity to significantly increase a company’s core metric(s).
Keywords
Keywords are ideas and topics which define what your content is about. In terms of SEO, they ideally match the words and phrases that searchers enter into search engines, also called “search queries.”
Keyword research
Keyword research is a core SEO task that involves identifying popular words and phrases that people enter into search engines. Researching keywords gives marketers a better understanding of how high the demand is for certain keywords, and how hard it would be to compete for those terms in the organic search results.
Link building is the process of acquiring hyperlinks from other websites to your own. A hyperlink (usually just called a link) is a way for users to easily navigate between pages on the internet. Search engines use links to crawl the web; they will crawl the links between the individual pages on your website, and they will crawl the links between entire websites.
SEO (Search Engine Optimization)
SEO is a marketing discipline focused on growing visibility in organic (non-paid) search engine results. SEO encompasses both the technical and creative elements required to improve rankings, drive traffic, and increase awareness in search engines.
Social signals
Social signals are shares and likes on social media sites. They are often inbound links to your website.
Trust flow
Trust Flow is a ranking score developed by Majestic SEO that predicts how trustworthy a page is, since trustworthy sites tend to link to other trustworthy neighbors.