You should start a blog to answer peoples questions or to be an authority on a subject. Share what you know (or what you and your team knows) because sharing value builds trust, and people buy from those who they know and trust.

This guide covers everything you need to know to start and run a blog. It puts you on the inside track to become more helpful than your competitors, and to ultimately outperform them.

But there’s so many blogs!Expand
That fact is to your advantage. Often another blog (or many blogs for that matter) have already written on a topic that you wish to write about. This is good! Identify the substandard attributes of other posts so that your post can improve in those areas. The ultimate goal is for your post to most thoroughly answer a question or be the authority on a subject.


Why blog content marketing?

Traditional marketing is concerned with two key metrics: reach (the number of people who are exposed to the marketing) and frequency (how often they see it). The goal is to reach many eyeballs, often. Frequency is important because repetition drives home the marketing message and leads to conversions.

Blog content marketing depends on reach, but what makes it different is that high-frequency isn’t necessary. Content will usually be read once. And ‘the right’ content needs to only be read once for the reader to participate in a conversion event. This is because blog content marketing earns a reader’s trust by providing free value. Then it compels the reader to take action—whether it’s making a purchase right away or subscribing to a mailing list.

The more trust you build with your readers, the more likely they are to view you as an authority—and the more likely they are to buy what you’re selling. You’re building a relationship with your readers, and it will pay dividends.

Does this guide really deliver?

Google is a question-answering machine. And the search engine giant answers questions by sending people to blogs. If your post best answers a question or is the authority on a subject then Google sends you the most traffic.

This guide works for me and it will work for you. People with early access to this guide are beginning to realize the potential:

If you have any questions, please reach out on Twitter.

Definitions Skip Section

Bounce Rate
Bounce rate is the number of people who left a site from the entrance page divided by the total number of unique visits. In other words, if a person leaves without visiting other pages then it’s considered a bounce.
Citation flow
Citation Flow is a ranking developed by Majestic SEO which predicts how influential a URL might be, based on how many sites link to it.
Domain authority
Domain Authority (DA) is a search engine ranking score developed by Moz that predicts how well a website will rank on search engine result pages (SERPs).
Google suggest
Google’s algorithm attempts to suggest the best-matching search queries for the entered term. Suggested keywords appear under the search box.
Growth hacking
Utilizing analytical thinking, product engineering and creativity to significantly increase a company’s core metric(s).
Keywords are ideas and topics which define what your content is about. In terms of SEO, they ideally match the words and phrases that searchers enter into search engines, also called “search queries.”
Keyword research
Keyword research is a core SEO task that involves identifying popular words and phrases that people enter into search engines. Researching keywords gives marketers a better understanding of how high the demand is for certain keywords, and how hard it would be to compete for those terms in the organic search results.
Link building
Link building is the process of acquiring hyperlinks from other websites to your own. A hyperlink (usually just called a link) is a way for users to easily navigate between pages on the internet. Search engines use links to crawl the web; they will crawl the links between the individual pages on your website, and they will crawl the links between entire websites.
SEO (Search Engine Optimization)
SEO is a marketing discipline focused on growing visibility in organic (non-paid) search engine results. SEO encompasses both the technical and creative elements required to improve rankings, drive traffic, and increase awareness in search engines.
Social signals
Social signals are shares and likes on social media sites. They are often inbound links to your website.
Trust flow
Trust Flow is a ranking score developed by Majestic SEO that predicts how trustworthy a page is, since trustworthy sites tend to link to other trustworthy neighbors.